doc® campaign

“Use Ibuprofen – from the tube”

When your workout becomes work-ouch!

Whether it’s a daily workout, a round of Nordic walking or simply gardening, sooner or later our target group’s back or joints will act up.

The doc® campaign “Use Ibuprofen – from the tube” (original in German: „Nimm Ibu – aus der Tube“) is running successfully on TV and in print advertising. The doc® humor and the unmistakable look & feel of the campaign are also designed to attract attention via digital media.