Carrier bags kill!
The threat posed by plastic waste is well known. Microplastics have also long been ingested by humans: Worldwide, every person ingests an average of about 5 grams of plastic each week. To prevent even more plastic from getting into our bodies, we must stop polluting nature with millions of tons of plastic waste every year.
This is the very cause that the environmental organization Ozeankind® has committed itself to. The campaign calls on all of us to take part in clean-up events and become an active part of the solution.
OOH goes digital goes viral
The key visual develops its potential for viral uptake in social media and becomes the starting point for personal interaction, discussion and engagement with the issue.