Schließen
  • Bravecto®

    Chewable tablets providing 12-week protection against ticks and fleas.

  • Bravecto®
    Chewable tablets providing 12-week protection against ticks and fleas.

    Bravecto is an RX-preparation against ticks and fleas for dogs – with a unique dosage form, exceptionally long-lasting effectiveness and outstanding efficiency.

    The Assignment:
    PEIX was asked to provide strategic guidance for the brand in Germany and to develop a communication concept which took an ongoing campaign into account.

    The Execution:
    PEIX revised the international campaign theme, including the slogan, and developed a toolkit of measures which consistently focuses on the USP of the long-lasting duration of action. Vets and pet owners were divided into two target groups, which meant two communicative approaches. Websites were created in parallel for both target groups. The 2015 campaign facelift was also supervised by PEIX.

    Website:
    zecken-und-flohfrei.de & zecken-und-flohfrei.de/erfolgsstory

    • RX
    • pat owners communication
    • Website
  • Advert / launch
  • Trade advert / popular advert
  • Web / pet owners (zecken-und-flohfrei.de)
  • Web / Storytelling (zecken-und-flohfrei.de/erfolgsstory)
  • Storytelling
  • Leaflet / vets
  • Mail shot / vets